Top 5 Worst Mistakes For Cleaning Company Signs

Cleaning company signage is a crucial part of your business marketing and promotion, but improper signage can do more to hurt your company than to help. Poorly designed signs can give customers the impression that you are not a trustworthy or professional company and can actually start to turn customers away. A proper sign design doesn’t require a professional designer, just a good idea of what to watch out for when designing signs for your cleaning company.

1. No Signs

The only thing worse than a bad sign, is having no sign at all. Without signage for your cleaning company, you are not able to promote and customers aren’t able to identify your vehicles. Don’t be just another car or van, let customers and potential customers know just who you are to build your brand recognition and inspire a need.

2. Wrong Size

When ordering signs for your cleaning service vehicles or business storefront, it’s important to find the best area for your signage and measure it. There are no “standard sizes” for signage, and choosing one runs the risk of the sign not fitting your needs. Measure your cleaning headquarters windows to find out what size is needed for full coverage, or what size would look best for small promotional sign. When measuring for vehicles signs for your fleet sedans or cleaners personal vehicles, you’ll want to avoid placing signs over door seams and trim and you should know where window hinges and wipers are on windows to design your signs accordingly.

3. Poor Design

A poor designed sign can be uninspiring, busy and difficult to read. The firmenschild plexiglas sign is meant to impact, but is usually ineffective. When starting the design for your pool company signs, have your message already in mind. Knowing what you are trying to convey from the very beginning is a great way to stay on track and prevent an overload of information.

Use your company colors and logo to create a fun, bright design, but try to keep it to a minimum of 3 colors. Design with contrasting colors for the best impact, since colors that are too similar will disappear within the design. If you choose a dark background, your text colors should be light and vice versa. This creates a more visible and visually appealing sign. Add images of your professional staff or sparkling service to create a design that will motivate customers.

4. Text Size

The most ineffective cleaning company signs lose their message in a poor design that is too small to read. You want your cleaning promotions and company name to be readable and effective so simplicity is key. Simple fonts like Impact or Helvetica are bold and easy to read, while script fonts are difficult to see in a hurry.

Also, pay close attention to your letter height. If you want to make a big impact you need to have big text. Your cleaning company name and contact information should be visible from a distance. Every 1″ of text is visible for 10 feet, so use that as a guideline for designing a visible message.

5. Poor Installation/Wrong material

When you’re installing your cleaning company sign, whether it on your storefront or employee vehicles, you want it look professional. Rushing installation it can ruin your sign and look cheap. You can find instructions online and from your printing company, so be proactive to prevent improper installation.

Research your options to ensure you choose the correct material. Ordering the wrong material and trying to make it work can be dangerous and look cheap. Don’t block visibility with solid vinyl decals, but instead use a one-way vision material. Don’t try and use a vinyl banner as a door decal, and carefully design window signs so they don’t entirely block out your windows. If you have questions about ordering or installing a sign, always contact the professionals.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

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